IDENTIFYING EMERGING TRENDS
Welcome to AkzoNobel’s ColourFutures 2015; our 12th annual trend and colour forecasting publication.
As the largest colour and coatings manufacturer in the world, AkzoNobel ensures it is always one step ahead of our customers’ needs by constantly monitoring emerging social, economic and design trends around the world and inviting a select panel of independent design experts to forecast the colour developments two years ahead of time.
Because our research and forecasting is always rooted in the real world and informed by both the design industry and consumer behaviour, we are able to provide vital information for our global coatings market. So whether you are an architect or interior designer, work within the colours and coatings industry or are an informed customer, our trend and colour forecasting is a vital part of your business.
As part of our trend research AkzoNobel’s Global Aesthetic Center invites a group of respected independent design and trend experts to discuss emerging worldwide trends, resulting in the ColourFutures workshop, where our senior internal colour experts develop the trend stories and colour palettes for CF15 that you see here.